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Facebook Insights & Thanksgiving Wishes-Marketing Update-11/23/11

Episode #176 – November 23rd, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Karen Rubin (@KarenRubin) and Dan Dunn (@Dunster) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience – 4pm Friday Doing It Wrong Black Friday deal gone wrong Show/read card Headlines Facebook Launches Business Page Insights blog.hubspot.com You may have noticed a little box pop up that read, “Introducing New Insights for Pages.” (This is the point where you realized today was a good day.) The revamped insights feature comes fully loaded with metrics that are truly insightful and can help you super-charge your Facebook marketing. we can now clearly see the total reach our page has based off these likes. In other words, “Friends of Fans.” “People Talking About This” is the number of unique people who have created content about your page on Facebook in the past week “Weekly Total Reach” is the actual number of people who have seen that content, which is aggregated by adding all the people (“friends”) each shared post has reached. upgraded graph that shows how individual posts influence the number of people talking about you, as well as the impact it has on the overall reach. This tool can you help you evaluate what types of offers are performing well on Facebook, giving you insight into what your fans actually want. You can

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